Final Film Trailer

Final Magazine Cover - Ancillary

Final Film Poster - Ancillary

Audience Research

Using Social Network Sites I was able to get more audience research along with thoughts and opinions of those who I shared the video with.

This is the post which I put on Twitter to find out what I should change/re-arrange etc.

'Pure' (Official Trailer)

This is my final production for my A2 Media.

Written Directions of the Trailer (Start To Finish)

Marlwood Advanced Media Institutional Logo

'The Following preview has been approved for all audiences'

Institutional Logo 'OWB Production Entertainment'

Music - Peruvian Cocaine (introduction) (voice over)

Text 'The Cocaine Industry Is Growing'
Text 'Anyone Can Get Hold Of It'
Text 'And Now Its Made With Pure Cocaine'

Sound Effect - Camera Shutter x3

Scene One, Cut One - Van Driving Towards Location
Music - 50 Cent - Money (instrumental)

Scene One, Cut Two - Man Gets Out Of Vehicle With A Weapon
Scene One, Cut Three - Man Walks Back To Vehicle With An Object
Sound Effect - M40 Sniper Rifle Gun Fire

Text 'An OWB Production'

Scene One, Cut Four - Van Pulling Away, Wheel Spin (Close Up)
Scene One, Cut Five - Van Passing The Scene (Closed Frame)

Text 'A Man Fighting For Himself'
Music - Peruvian Cocaine (Quiet Background)

Scene Two, Cut One - Man Looking Across At Fields
Music - 50 Cent - Money (Instrumental)

Scene Three, Cut One - Man Punching Someone In A Small Grotty Room

Text 'Starring Simon Biggin'
Music - Hands High - Bang On! (Instrumental)
Text 'Based On True Events'

Scene Four, Cut One - Car Moving Towards Location (Side Shot)
Scene Five, Cut One - Man Putting On A Shoe

Scene Four, Cut Two - Car Moving Closer/Faster
Scene Five, Cut Two - Man Buttoning Suit Jacket

Scene Four, Cut Three - Car Reaching Location (Unsteady Camera Work)
Scene Five, Cut Three - Man Doing His Tie

Scene Four, Cut Four - Car Slowing Down
Scene Five, Cut Four - Man Putting On Sunglasses

Scene Four, Cut Five - Car Pulling Up To Location
Scene Five, Cut Five - Man Pulling Out A Gun

Scene Four, Cut Six - Flash Of Car Moving
Scene Five, Cut Six - Man Cocking A Bigger Gun

Scene Four, Cut Seven - Car Stopping
Scene Five, Cut Seven - Man Looks Down The Barrel Of Gun (P.O.V)

Scene Four, Cut Eight - Car Stops
Scene Five, Cut Eight - Man Opens Door With Gun At The Ready

Scene Five, Cut Nine - Trigger is Pulled (Extreme Close Up)

Text 'PURE'
Text 'COMING SOON'

Music Stops.

How I found my audience research

‘5 Mini Case Studies where technology was used to create, refine and secure meaning’

1.       In my film trailer there is a scene where a man steps out of a car and walks out of a shot holding a gun then walks back into the shot later on holding the gun and a case.
The objective of the shot was to tell the audience that the man used force (the gun) to get what is in the case representing the characters attitudes along with what he was wearing.
Although I achieved the purpose, some of the audience didn’t understand what was happening in the scene.
Using Youtube I was able to download an mp3 document of a gunshot. From this I was able to insert it into my film at the point when the man walks out of the shot.
After I had edited the scene again the audience finally understood what was happening in the scene from the gun shot and the music cut to represent the tension of what was happening.

 

2.       From my audience research and general research on the genre of my film, I was able to find out what sort of effects would be useful to indicate the style of film compared to ‘American Gangster’ and ‘Snatch’ etc.
Using survey monkey I was able to find out what screen filters I could use which would fit the criteria of a gangster film. The typical response I got from the audience research was ‘vintage/dark/bright and sharp’ which meant I could use the editing software on iMovie to create a filter to go over my trailer.
After creating the filter I posted my first film draft on Youtube, Facebook and Blogger to see what reactions and feedback I would get from audiences in response to my editing.
The feedback I received was very positive and gave me reception I wanted meaning I could use the same filter throughout my film trailer.

 

3.       In my trailer I started the credits using a basic font ‘COURIER NEW’ which didn’t seem to fit the style and genre of the trailer.  DaFont is a good website which I used enabling me to find fonts used in films meaning the texts were very professional.
SkyFall was the best font I could find and fit into my trailer really well. The effect from using SkyFall was very good as it looked brittle and strong at the same time the white colour of the font sat very well on the black background which I decided to use.
After changing my fonts to SkyFall it meant I had to come up with subtitles and credits for the characters and production. The very ending of my trailer had the text ‘PURE’ (Pure being the title of my film), then ‘COMING SOON’. Using the SkyFall effect made the text look very professional and looked very similar to what professional film companies do to their films.
After editing in the fonts ad changing the backgrounds I added in a cross blur effect at the ending with the ‘PURE’ ‘COMING SOON’ which meant both texts would shoot past and across each other. This made the ending of my trailer stand out and showed of the title of my film.

 

4.       I left my first draft fairly open and unfinished so anyone could comment on it. A professional came in to assess my first draft and thought I was very good although one of the scenes I did dragged a lot with the van driving and reversing.
After getting some feedback from other people I cut the scene out removing 20 seconds of my trailer. Because 20 seconds was a lot of time I needed to supplement the time with frames and transitions. Throughout the trailer I added in over 23 transitions and over 30 cuts meaning I could balance out the time which I needed from the van cut.
The transition I used throughout the trailer was one which was recommended on a forum sight which exposed certain graphics and effects which had been done to professional film trailers. ‘Cross Divergence/Convergence’ suited my trailer the best as it dissolved across the scene and crossed into the next shot as do most film trailers.

 

5.       The sizing of the screen meant my trailer didn’t look like a realistic trailer. Photoshop meant I could create black boards to go on the bottom and top of the screen making a ‘wide screen’ effect which people would see in the cinema.
I made a transparent effect with the black boards meaning it wouldn’t effect what you would see on the film. The outcome of this was a more real feel to the trailer and meant I could post my 4^th draft of my film trailer ready to be assessed again by another professional. 

Review From A Professional

Oscar Stringer reviewed my Film Trailer and gave feedback on what editing/cutting and changing I could do to the trailer.

- Cut out some of the van scene as it caused the trailer to lose intensity and dragged too much.
- Work the music to fit in and sort out any silent parts of the trailer which could effect the momentum and speed of the trailer.
- In the final 30 seconds, make sure that all the clips are near enough the same length to make the tension rise even more.

This was the first outcome of the trailer after editing. (still not finished or finalized)

Questions for a professional

This is the link to the first draft of my Film Trailer. I would appreciate it if you could comment below on these questions to help me create my second draft of the video. 

1. In the scene when the car is pulling up and pulling away from the building, should I cut the shots closer together along with cropping some of the background to make the car the center of attention? 

2. When the man is swinging the golf club, does it give you the impression that someone is being hit and provoke violence?

3. In the final part of the trailer when the man is kitting himself up, do you think the instrumental suits by building up the suspense till the moment the gun is fired?

4. With my Institutional logo 'OWB Production Entertainment', do you think the filter I put on still shows lots of detail with the logo or do you feel it looks more faded?

5. The text I used was from 'Skyfall'. From research I figured that 'Skyfall' would be the most suitable text to use for the style of film. Do you think the text fits in well with the style of trailer?

Thank you for your time and I hope to receive some valuable feedback on my Production Task.

Film Poster - PURE

Not my final edit.
Starting to bring in text and different fonts to create a similar effect as the Jaws Poster.

Ancillary Task

In every film trailer you will ever see there is likely to be an 'Institution Logo' to represent the company making the film/trailer. From research I found it that most companies would use a logo or an object to stand out so people would acknowledge who the institution is just by seeing the logo and not necessarily the writing which goes with it. 

'Universal Studios' is a good example of this as the logo is the earth spinning which people would recognise anywhere.  http://www.universalpictures.co.uk/images/Introbg.jpg

Because all these big institutions had a big logo for people to focus on it meant that I needed to create one myself but making it unique. 

I made the logo on a special editing site which I found on a forum. There were lots of different templates which I could you and you are able to draw in your own effects. 

This is the design I came up with.. 

OWB stands as my initials so I called the production company OWB because it sounded more professional than using my my first or second name.

Secondly I made the body of the Eagle into a film reel to represent film and cinema as a way of showing the connotations of what my Production Company is about. Then using the eagles head seemed quite iconic and noticeable to someone who would be viewing meaning I could try and make the same effect as Universal Studios etc. 'Golden Age Corporation' was a text added in to relate back to the eagle and the colours used on the logo. Also it could relate the golden age with the change of font to look older and more vintage compared the the very modern Title and Logo.

Ancillary Task

Mini mock up of what I plan to do for my film poster. 

The basic idea is to relate to American Gangster by using the black and white effect along with the sharp red used to create effect of violence. Also the character in the poster is wearing a suit which shows the authority which he stands under whilst holding a gun meaning he could be a man of violence and relates more to American Gangster and the interlinks between guns and people. 

 

Shot Analysis (Photo)

This is an analysis of a shot I took and edited it into the style of trailer I was trying to achieve by taking elements from the film poster 'American Gangster'.

Portfolio

Research on Film Posters. (American Gangster)

The aim of my film poster is to stand out and still maintain the maturity and look of a common gangster film trailer cover.

Some of the covers i looked at came from American Gangster, Gangster Squad, 44 inch Chest and many more which had unique ways of showing off the film and exadurating it in a fair manour.

The way American Gangster shows its self off is by using a black and white effect which puts the old fashion traditional gangster feel into it along with a red splatter of blood which underlines the title. This way conotations of modern day are brought back and means they film still has the gory violent side to it.

On the cover the two main characters are shown which makes them a focus point for when you are watching the film. They positioning also shows connotations to what they are like as they are keeping a look out and not focusing on the camera.